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CATI stands for Computer-Assisted Telephone Interviewing. It is a survey research method that involves using computer software to assist in conducting interviews over the telephone. The interviewer uses a computer program specifically designed for CATI to ask questions, record responses, and manage the interview process. How It Works? CATI is commonly used in market research, […]

Face-to-face surveys can provide valuable qualitative and quantitative data, allowing for in-depth exploration of topics and capturing rich contextual information. However, they require careful planning, resource allocation, and skilled interviewers to ensure the quality and reliability of the data collected. How It Works? Here are some key aspects and considerations related to face-to-face surveys: Survey […]

CUSTOMIZED INSIGHTS Customized insights refer to the process of tailoring data analysis and interpretation to address specific needs, objectives, or challenges of an individual or organization. Rather than providing generic or broad analyses, customized insights offer a personalized approach that focuses on the unique requirements of the recipient. How It Works? Customized insights empower individuals […]

ONLINE SURVEYS Online surveys are a method of data collection that involves administering questionnaires or surveys to participants through digital platforms, typically via the internet. How It Works? With proper planning and consideration, online surveys can be a valuable and efficient method for data collection and research. Survey Design online surveys require careful design to […]

MYSTERY SHOPPING Mystery shopping research is a methodological approach used to evaluate and assess the quality of service and customer experience provided by businesses. It involves hiring individuals, known as mystery shoppers, who pose as ordinary customers and visit businesses to observe and evaluate various aspects of the customer journey. How It Works? Mystery shopping […]

POLITICAL RESEARCH Political research refers to the systematic study and analysis of political phenomena, institutions, processes, and behavior. It involves the collection and analysis of data to better understand political systems, policies, and the interactions between individuals, groups, and governments. How It Works? Political research plays a vital role in understanding political systems, informing decision-making, […]