CATI stands for Computer-Assisted Telephone Interviewing. It is a survey research method that involves using computer software to assist in conducting interviews over the telephone. The interviewer uses a computer program specifically designed for CATI to ask questions, record responses, and manage the interview process.
How It Works?
CATI is commonly used in market research, social science research, and opinion polling.
A representative sample of respondents is selected for the survey, usually using a random sampling method.
The survey questionnaire is designed and programmed into the CATI software. The questionnaire can include various question types, skip patterns, and branching logic.
Interviewers are trained on how to use the CATI software, familiarize themselves with the survey questionnaire, and understand the objectives of the research.
Interviewers use the CATI software to make phone calls and conduct interviews with selected respondents. The software displays the survey questions on the interviewer's computer screen, and the interviewer enters the respondent's answers directly into the software.
Data management
The CATI software automatically records the responses, manages the flow of the interview, and performs data validation checks in real-time. This ensures data accuracy and minimizes errors. The software may also allow for data export in various formats for further analysis.
Quality control
CATI software often includes features for quality control, such as monitoring and recording interviews, real-time supervision, and the ability to review completed interviews for consistency and accuracy.
Data analysis
Once the data collection phase is complete, the collected data can be exported from the CATI software and analyzed using statistical software or other data analysis tools.
Key Benefits
CATI has several benefits, including:
- Cost-Effective
- Speed and efficiency
- Quality control
- Flexibility
- Increased respondent privacy
- Data accuracy
CATI is commonly used in market research, social science research, and opinion polling.
Let’s Start Work Together
Please feel free to contact us. We will get back to you with 1-2 business days. Or just call us now.